Superunie sets high quality standards for its wine producers. The control of this requires a professional and thorough approach. Meron makes it possible not only to monitor the quality but also provides the right tools to continuously work on improving that quality so that Superunie members can offer authentic, characterful wines of high quality to their customers.

I had the pleasure of exploring the groundbreaking research conducted by the Meron Wine Institute. Meron’s proprietary know-how and expertise, provideds a deep understanding into how different soil compositions and climate conditions, and not limited to can influence the taste of wine, offering insights that I hadn’t encountered before. This research and its robust Data Reference Library built over a 30 year time span is key ensuring and guiding their global retail customers transparently to be able to consistently offer Quality Wines to consumers on and drive repeat purchases

In 1996, as a Wine Buyer at HEMA, I connected with Meron through Harry, my predecessor. Collaboration was an obvious choice, as we faced quality issues impacting stores and customers. Partnering with Meron allowed me to enforce stricter quality controls with our producers, which initially caused resistance. Supported by HEMA’s management, we persisted. Later, at Verbunt Wijnkopers, I continued this partnership, which remains strong today. Meron has grown significantly, adapting to the evolving wine industry. As chairman of the KVNW, I’ve strongly recommended Meron, now an associate member, for its positive impact on wine quality. As KVNW chairman, I’ve recommended Meron, now an associate member, for their strong impact on wine quality.

Thanks to our many years of collaboration with Meron, we are able to optimally maintain our quality process. Through both periodic measurements and random samples, we can guarantee our customers that our wines meet the quality requirements, and beyond. As a producer, the objective is not only that the wines go to the customer with a high quality standard, but also that continuity on the shelf is guaranteed.

In the various growth phases of our company, Meron has provided us with advice and expertise. We are very satisfied with the pleasant cooperation.

In 2007, I visited Meron and was struck by their innovative setup. At the time, they were using a Skalar SAN++ Wine Analysis CFA Analyzer from the early 2000s. A few years later, when Meron moved to a new location, we’ve had the privilege of enhancing this system with upgraded components and software to meet the latest standards. Working with Meron has been a true pleasure, and we’re proud that our equipment has contributed to their precise, consistent analysis, supporting Meron’s deep expertise in wine composition and quality. Skalar greatly values this remarkable partnership!

My parents were among the first Amsterdammers to move to Almere. After many happy years, they returned to Amsterdam, lovingly welcomed back. As a chauvinistic Amsterdammer, I thought I’d never return to Almere—but I miscalculated Meron. Now, here I am, heading to the Almeerse Kweekgrasstraat! And I am not doing that to listen to the vision of Harry van den Dungen and his team on lawns, football fields or roadsides, but to discuss their results of vines and the associated winemakers. Where I (with my tasting team from De Grote Hamersma) trust organoleptic findings during the tasting of thousands of wines per year, Meron leaves nothing to such chance. ‘Fine of course’, they think, ‘such a clever vocabulary, we like to compare it with razor-sharp analyses in our laboratory using state-of-the-art technology.’ Then I come to the conclusion that there is no such thing as good wine and good wine. A wine that has also been tested by Meron leaves you wanting more.

From the moment Meron started, I have had great admiration for this company. For the expertise, for the wine technical ingenuity, for the drive, for the involvement, and for the high quality of all services provided. It was therefore a privilege to organize a large national wine test together with, and even at Meron, that was published in a whole series of regional newspapers. Harry van den Dungen personally tasted along, because his general knowledge of wine is also great; for years he was the much-praised wine buyer for HEMA.

I still remember the first time I met Harry and Mark: their passion, enthusiasm and entrepreneurial spirit immediately stood out. It is rare to encounter such drive. The measurement methods we developed together are truly special. They combine the flexibility of advanced GC/MS technology with the unique world of wine analysis.

The path we walked together was certainly not always easy, but the team never gave up and always kept going with energy. Good luck with your new adventure – it is still a privilege to work with you.

Partnering with Meron has transformed our approach to wine selection and quality assurance. Their expertise in setting industry standards has provided a reliable framework that ensures each product’s quality aligns with our own commitment to value. Since collaborating with Meron, our growth in the retail sector has been substantial, driven by a shared dedication to both quality and reliability.

My relationship with Meron and Harry goes back almost 20 years. Meron thinks constructively and creatively with producers, without compromising the quality of the service. Paying for a service that you don’t immediately see the return on… always difficult for someone in commerce, but absolutely necessary and indispensable to keep all parties sharp and to guarantee continuity. Meron contributes to the fact that we can jointly offer the end consumer an honest and tasty product year in, year out.

We have been working closely with Meron for several years. They independently assess our wines on both chemical and organoleptic parameters, to ensure the quality of our products.

For several years now, I’ve been part of the Meron tasting team as a guest taster. During these sessions, we assess hundreds of wines alongside the client and discuss them openly. Within the four walls of the tasting room, these conversations are very candid. Meron’s clients, permanent staff, and guest tasters like myself freely share questions and opinions, each drawing on their own expertise. This leads to fascinating and insightful discussions, not only about the wines on the table but also about trends in the wine industry and general consumer behavior. Incredibly valuable.

Magda is a certified wine expert (Vinoloog), writes for Perswijn and WineLife, develops SDEN wine education materials, and serves on the Magister Vini examination board, the top wine certification in the Netherlands.

Measuring = knowing!

During our years of collaboration, Meron has helped us to improve the quality of the wine range.

On the one hand with the quality monitoring of the existing range, but also with the drawing up of specifications for new introductions.

The collaboration between MERON and Les Grands Chais de France (LGCF) has been a shining example of success for many years. MERON is known to us as a reliable and independent quality guardian, contributing to the continuous quality assurance of LGCF’s products for our retailers. This partnership ensures that LGCF’s high standards are consistently maintained, which is essential for our reputation as a trusted producer. Thanks to MERON’s expertise in quality control, combined with LGCF’s extensive knowledge and experience in wine production, a strong and sustainable partnership has been established. This collaboration enables LGCF to further strengthen its market position. The partnership demonstrates how an independent organization like MERON can provide significant value in supporting a producer in maintaining top-level, consistent quality.