Independent quality testing will make you gain market share today. It offers a substantial ROI compared to the potential losses from poor quality, overstocking, and consumer disappointment.
We have known this for the past 30 years and have the data to support your decisions with confidence.
Here’s how focusing on quality can transform your wine shelves and offers:
1. Quality Assessments Drive Customer Loyalty
Quality is key to customer satisfaction. By using rigorous, scientific quality assessments, you ensure every bottle meets your customer’s standards. Meron Quality Institute’s chemical analyses, which evaluate over 8,000 wines annually, preempt quality with 95% objective and scientific results that position your offer in context with the market and competition.
2. Data-Driven Decisions for Better Market Fit
Informed decisions align your wine offerings with market preferences. What does your client base like? Can you define their taste? If not, you are missing the boat. Meron’s data-driven approach benchmarks wines against standards, competitors, and price points, reducing overstocking and enhancing your selection’s appeal. This directly boosts sales and customer satisfaction while allowing you to adapt your offer to consumer trends and tastes.
3. Early Detection Saves Costs
Identifying potential quality issues early prevents returns and protects your brand’s reputation. Who wants a one-star review just because you got a bad batch of wine with TCA non-detectable in tasting? Meron’s technology ensures wines reach your customers in the best condition, preserving your reputation and reducing financial impacts from quality problems along the whole supply chain.
4. Transparency and Collaboration Build Trust
Transparency fosters trust. Using data, in place of opinions, facilitates open discussions and continuous improvement from producers, importers and all involved. It ensures your stock is of the highest quality for your intended price point. This strengthens relationships, gives you negotiation leverage, and reassures customers of your commitment to quality.
Discover the Meron Advantage
Are you curious about more strategies to elevate your wine & spirits strategy to increase your market share? Come and visit us at Meron Quality Institute to see how our expertise can transform your wine offerings and position your point of sales as a market leader.
The Meron team loves to show how their work makes a difference for the whole industry and how you can improve profit with a small investment.
