Quality is the heart of winemaking. Winemakers are heroes who create a product present in many important moments of people’s lives. It is unfortunate when winemakers, importers, and distributors miss the right retailers.

With consumer knowledge increasing, new labels providing more information, and other drinks taking market share away from wines, our in-depth wine analysis shows that focusing on quality helps producers connect with the right customers and distribution channels. Here’s some contextual data from the @Meron Quality Institute to help you avoid targeting the wrong market and retailers.

 1. Understand Your Market’s Preferences with a Benchmark

Different markets have unique wine preferences. For example:

– Netherlands: Chardonnay and Merlot
– Sweden: Riesling and Pinot Noir
– UK: Sauvignon Blanc and Syrah

Are you aligning your efforts with these preferences? A dry Pinot Noir may excel in a premium circuit but not in a supermarket in a certain country. How can you predict which wines resonate with local consumers? In Meron’s report, we position your wine to be successful and ensure you know where your wine stands in context. No more wasting time “selling ice to Eskimos” 😅.

 2. Invest in Independent Quality Assessment

Transparent wine analysis ensures consistency and highlights your wine’s unique traits. Our assessments provide deep insights into the chemical makeup of your wine, the market, and current offerings. We contextualize your wine with data from the last 30 years, helping it stand out and appeal to the right retailers and consumers.

 3. Leverage Market Data for Strategic Decisions

Market data is crucial for informed decisions. The growing demand for organic and sustainable wines is significant. Many European consumers prefer wines with minimal environmental impact. Are you following the market trends where you want to sell your wine? A small investment in independent wine quality data can validate your claims and save you costly sales and marketing efforts.

 4. Focus on Storytelling and Authenticity

Consumers and retailers love human stories. Sharing your vineyard’s heritage, unique terroir, and meticulous process can create a strong emotional connection. Authenticity is key—your real journey differentiates your brand in a crowded market. Retailers value products that keep customers loyal. Are you ensuring your story is supported by data?

 5. Build Strong Relationships with Distributors and Retailers

Strong relationships with distributors and retailers make selling easier. Engage with them to understand their needs and how your wine fits their portfolio. Use concrete and scientific data to show why your wine should be on their shelves. Go beyond tasting sessions and educate their teams about your wines.

Combining precise, independent wine analysis, strategic market data, authentic storytelling, and strong distributor relationships will help you find your wine’s perfect customers and distribution channels, increasing sales in new markets.

Making quality shine in your practice is not just about producing great wine—it’s about creating an experience that resonates with the consumer and helps the retailer.